COACH JAMES CLUB’S BIGGEST CHALLENGE OF THE YEAR

Fittest For Christmas

16 Weeks • Starts September 14 • $3,000 Cash Prize

💸 Winner takes home 💸

$3,000 Cash

Apply For Your Spot
Last Year's Winner

Walk into Christmas proud, not into January starting over.

💸 Winner takes home 💸

$3,000 Cash

Walk into Christmas proud, not into January starting over.

COACH JAMES CLUB’S BIGGEST CHALLENGE OF THE YEAR

Fittest For Christmas

Walk into Christmas proud, not into January starting over.

16 Weeks • Starts September 14 • $3,000 Cash Prize

💸 Winner takes home 💸

$3,000 Cash

Apply For Your Spot
See Last Year's Winner

🎄 LIMTED SPOTS 🎄

Only a handful of places left on this year’s challenge 

Imagine this…

It's Christmas morning, photos are being taken, family are together. You're wearing clothes you actually feel confident in, you're enjoying Christmas dinner without guilt. You're not lying to yourself saying "I'll start again in January." That's what these next sixteen weeks are really about.

2025 Winner

Meet Lindsey

Last Christmas Lindsey hated having her photo taken. She’d lost weight before, she gained it back before and she honestly thought she’d spend another January promising herself “this year will be different.”

 

16 weeks later she walked away feeling stronger, healthier, 25lbs lighter and $3,000 richer.

 

Ask Lindsey today what mattered most and it wasn’t the money, it was finally trusting herself again.

“

I’ve lost weight before. This is the first time I didn’t feel like I was just waiting to put it back on.

Lindsey — 2025 Winner
Apply For Your Spot
Program Overview

What's Included

Sixteen weeks, four phases, one coach in your corner the whole way. Everything you need to be the fittest you’ve ever been by Christmas.

💰

$3,000 Cash Prize

Something real to aim for that keeps you showing up — even on the days you don't feel like it.

🏋️

Know exactly what to do every week

Walk into every session knowing it's the right one — no guesswork, no wasted effort.

🥗

Never wonder what to eat again

Eat food you actually look forward to, without ever feeling like you're on a diet.

💬

A coach in your corner

You're never stuck or figuring it out alone — help is one message away whenever you need it.

🧠

Stop starting over

The change that finally lasts — so this is the last time you ever begin again.

👥

Hundreds of women walking beside you

You'll never feel like you're doing this on your own — and that's what keeps you going.

📊

See your progress every week

Watch the proof build week after week — the wins that keep you motivated to keep going.

The Method

Why women finally stop starting over.

Fittest For Christmas isn’t a bootcamp. It’s the Never Lose It Twice Method, condensed into 16 weeks so you head into the holidays stronger, not starting over.

PHASE 1
A plan built around your life

A plan personalised to your body and your real life, not a generic template.

PHASE 2
Finally stop fighting your body

Stop fighting your hormones and energy, start training with them.

PHASE 3
Become the woman who doesn’t need January

Become the woman who doesn’t need another restart in January.

PHASE 4
Keep your results long after Christmas

A plan you can still follow at the Christmas table and long after it.

Is this challenge for you?

You’ve lost weight before but struggled to keep it off.

You’re tired of starting again every few weeks.

 You’re busy with work, children or life.

 You don’t want another restrictive diet.

You want this Christmas to feel different.

You’re ready to stop relying on motivation.

My App and program

What’s included?

Everything you need to lose weight, build confidence and create results that last without extreme diets, endless cardio or trying to figure it all out alone.

James showing how he picks his Personalized Nutrition

Personalized Nutrition

Enjoy the foods you love while following a simple nutrition plan built around your lifestyle, preferences and goals. Learn how to lose weight in a way you can actually maintain for life.

Strength Training

Build strength, improve your shape and boost your confidence with workouts designed around your experience level, schedule and available equipment.

Expert Coaching & Accountability

Get guidance, feedback and support from a team of coaches who understand women’s health and help you stay on track through both the good weeks and the difficult ones.

Progress Tracking

Track your workouts, nutrition, body measurements, habits and progress all in one place.

James showing off his amazing community

Community

Surround yourself with women on the same journey who understand the challenges, celebrate the wins and keep each other motivated.

Screenshot 2026-08-03 at 12.09.54 PM
About James

Why I created Fittest For Christmas

I’ve coached thousands of women over the last seven years. Every January I watch people trying to undo December and I hate that cycle. That’s why Fittest For Christmas exists because I don’t want you starting again in January, I want you walking into Christmas already feeling like the healthiest version of yourself.

Coach of 7 years
Over 7,500+ helped
5+ Star reviews

Keep the weight off for good

Eat the foods you love

Expert coaches who understand you

Results that work when life gets busy

🎄 Limited Spots Available 🎄

Ready to make this the year you don’t start again?

Applications close before the challenge begins. Everyone starts together on September 14. Join hundreds of women making this their healthiest Christmas yet.

Trustpilot

Application Form

Takes less than 60 seconds. We’ll review your application and reach out within 24 hours.

1 on 1 online fitness coaching.

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